Mareco Broadcasting Network, Inc.
Mareco Broadcasting Network, Inc. is a radio network in the Philippines. Mareco stands for Mabuhay Records Corporation as its parent company also owns Villar Records and Mabuhay Records. Its headquarters is located at #6 Tirad Pass Street, Sta. Mesa Heights, Quezon City. It also provides management and marketing consultancy for radio companies in the country.
History
Manuel P. Villar Sr., owner of Mareco Broadcasting Network, Inc., was also the executive of radio network's mother company, Mabuhay Records Corporation (Mareco, Inc.), and Filipinas Record Corp. Mareco owned one of the leading local record labels which, by late 1960s, were among those dominating almost all foreign labels that owned almost the entire market.
The Villar clan, which pioneered the country's recording business in 1950 through Mareco, opened two AM radio stations: DZBM 740 in 1963, and DZLM 1430. The group acquired an FM radio station in 1971. Upon the declaration of nationwide martial law in 1972, a decree was issued ordering a broadcast company to operate an AM and an FM station in each area. As a result, DZBM was kept, while DZLM was transferred to FM, later called DWLM 105.1. The family eventually focused on broadcast operations when they stopped recording business in the late 1970s.
These radio stations mostly played foreign records yet a local recording once daily, all requested by the listeners in early years. DZBM had the magazine-type format until the management later adopted the one with different announcing style, the first AM station to reformat into such; thus becoming the top-rated pop station for at least five to six years. Among those DJs at that time were the late Angelo Castro and Howard Medina, now with DZBB-AM. Villar Records, then country's leading biggest record company and the licensee of foreign labels including RCA, Columbia and Motown, once promoted its star balladeer to play alongside foreign pop stars on that station. DZBM's frequency was moved to 774 kHz by 1978.
In early 1990s, DWBM-FM and DWOO-AM (successors of DWLM-FM and DZBM-AM, respectively), along with Citylite 88.3 Metro Manila and its partner, DYBW-FM 89.1 Cebu City, became CNN radio affiliates, relaying international news reported by the outlet.
In May 1993, MBNI, owned by Palma and Villar group of companies at that time, relaunched DWOO-AM as news radio station.
In 1994, Luis Villar sold the shares to his children; the FM station went to his son, Louie, who introduced Crossover stations since then. The Villars later explained that the name describes its format: a combination of jazz, Latin, R&B and pop music. Four additional stations were later established nationwide.
From FM to online, Crossover Radio Online continues to play the same smooth music that's loved by loyal listeners not just in Manila but everywhere else in the world.
History
Manuel P. Villar Sr., owner of Mareco Broadcasting Network, Inc., was also the executive of radio network's mother company, Mabuhay Records Corporation (Mareco, Inc.), and Filipinas Record Corp. Mareco owned one of the leading local record labels which, by late 1960s, were among those dominating almost all foreign labels that owned almost the entire market.
The Villar clan, which pioneered the country's recording business in 1950 through Mareco, opened two AM radio stations: DZBM 740 in 1963, and DZLM 1430. The group acquired an FM radio station in 1971. Upon the declaration of nationwide martial law in 1972, a decree was issued ordering a broadcast company to operate an AM and an FM station in each area. As a result, DZBM was kept, while DZLM was transferred to FM, later called DWLM 105.1. The family eventually focused on broadcast operations when they stopped recording business in the late 1970s.
These radio stations mostly played foreign records yet a local recording once daily, all requested by the listeners in early years. DZBM had the magazine-type format until the management later adopted the one with different announcing style, the first AM station to reformat into such; thus becoming the top-rated pop station for at least five to six years. Among those DJs at that time were the late Angelo Castro and Howard Medina, now with DZBB-AM. Villar Records, then country's leading biggest record company and the licensee of foreign labels including RCA, Columbia and Motown, once promoted its star balladeer to play alongside foreign pop stars on that station. DZBM's frequency was moved to 774 kHz by 1978.
In early 1990s, DWBM-FM and DWOO-AM (successors of DWLM-FM and DZBM-AM, respectively), along with Citylite 88.3 Metro Manila and its partner, DYBW-FM 89.1 Cebu City, became CNN radio affiliates, relaying international news reported by the outlet.
In May 1993, MBNI, owned by Palma and Villar group of companies at that time, relaunched DWOO-AM as news radio station.
In 1994, Luis Villar sold the shares to his children; the FM station went to his son, Louie, who introduced Crossover stations since then. The Villars later explained that the name describes its format: a combination of jazz, Latin, R&B and pop music. Four additional stations were later established nationwide.
From FM to online, Crossover Radio Online continues to play the same smooth music that's loved by loyal listeners not just in Manila but everywhere else in the world.